My design philosophy is rooted in the balance between personality-rich maximalism and minimalist intentionality. My passion lies in crafting a memorable and meaningful user experience (particularly the tangible, off-screen kind), and I’m innately driven by the unique relationship between consumers and brands they’re excited about. I thrive working with brands that marry approachability with efficacy, where identity is consistent, ownable, and inspiring. I live for a little surprise and delight.

Dame

Products for Pleasure.

Dame’s consumer experience, both with the brand and the products themselves, should aim to please. I helped evolve Dame’s packaging and print materials as they transitioned from primarily DTC to major retail partners like Target and Sephora, creating a clear and intuitive system that allowed shoppers to quickly and confidently differentiate between products. Many QR codes were replaced with readily accessible product information, visual languages were established across the line, and key details were simplified for clarity. I also helped expand Dame’s product assortment and transition replenishable products into new primary and secondary packaging, leading all packaging and print design initiatives during my time with the brand.

Creative Direction by Al Fine and Katarina Gois.
Figure illustration by Diana Goldberg. Photography courtesy of Dame Products.

Eau de Juice

The iconic Cosmopolitan Magazine launches its debut fragrance collection.

COSMO Magazine’s built-in reader base offered an immediate opportunity to introduce the brand to a new market through fragrance. With a diverse audience in mind, the goal was to create a collection that shared a cohesive visual language while allowing each fragrance to have its own distinct personality. I was part of the design process from concept through launch, developing the idea for the recognizable crumpled juice box form and bringing the collection’s visual identity to life.

Creative Direction by Powershovel Creative.
Photography courtesy of Jeff Harris.

DWB Beauty

Dr. Whitney Bowe translates years of dermatological expertise into a modern skincare line.

Dr. Whitney Bowe’s skincare line brings clinical expertise and high-performance formulas into a modern consumer experience. The packaging system was designed to reflect the brand’s expertly crafted, science-backed products — clean and elevated without feeling cold. Sustainability was a key consideration throughout the design process, with refillable packaging, recycled materials, FSC®-certified cartons, and recyclable shippers integrated across the line. Airless pumps were incorporated to protect product efficacy while ensuring consumers can experience every last drop.

Creative Direction by Powershovel Creative.
Photography by Nick Stokes for DWB Beauty; additional photography courtesy of DWB Beauty.

Unless otherwise noted, the work presented here was created for clients or employers and remains the intellectual property of the respective client, employer, or rights holder. Third-party imagery, typefaces, and other licensed materials remain subject to their respective copyrights and licenses. This portfolio is provided solely to represent my professional experience and creative practice. The work shown may not be reproduced, modified, distributed, or otherwise reused without permission from the applicable rights holder.

© Lauren Cristofalo, 2026